As you see, every advertising network has its own pros and cons in different cases. Moreover, in the case of BigClick, its performance can be highly volatile for various websites.
The best and only way to ensure maximum efficiency while monetizing your website is to use Ad Mediation and enable BigClick and HeartBid altogether with other networks instead of choosing between. This will let you take advantage of all platforms and maximize your revenue.
Here are the main reasons for using AdSpyglass Ad Mediation:
- Since the network’s geo-distribution is an important monetization factor - working with various Ad Platforms simultaneously will guarantee the highest CPM for every country.
- Taking into account that both BigClick and HeartBid has their “favorite” ad formats - using the AdSpyglass Mediation system will let you sell different Ad Formats to different networks at the same time.
- No network can get you a 100% fill rate. That’s why in case of working only with BigClick or HeartBid you’ll still have some part of unsold traffic. When you use AdSpyglass, you make all of these networks compete with each other for every ad impression on your website. It will eliminate any chances of having some parts of your traffic unsold.
- Do you have in mind any other network in addition to BigClick and HeartBid? Great! There is no more need to disable any of your monetization partners before testing something new. With AdSpyglass, you may add the new Ad Network to your website’s rotation and conduct your test without changing code, working process, or whatsoever.
Switch to AdSpyglass today and let Ad Networks compete for your traffic and generate the maximum profit for you!