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BigClick is often mentioned by a lot of webmasters as an alternative for Platform.
On the charts and tables above, you can see how these advertising platforms compare to each other.
However, comparing CPM rates is not the only way to find the best ad monetization partner.
To make the right decision, you also need to pay attention to other crucial aspects:
The main goal of every publisher is to generate profit and monetize a website most efficiently. So, it is crucial to figure out how your Ad Network performs compared to others.
The best way of finding the right advertising platform is testing. This is also the case if you consider choosing between Platform and BigClick.
Here’s a step-by-step process that can help you to choose between Platform and BigClick:
That will help you make an accurate data-driven decision about which ad network pays more for your traffic.
Using the charts above, you can get an understanding of the CPM rates of Platform and BigClick in comparison.
To advance your research, you may also try to adjust the chart’s filters according to your website.
Even though Platform looks better from one format’s perspective, you should also compare its CPMs for all other ad formats represented on the website.
As you see, every advertising network has its own pros and cons in different cases. Moreover, in the case of Platform, its performance can be highly volatile for various websites.
The best and only way to ensure maximum efficiency while monetizing your website is to use Ad Mediation and enable Platform and BigClick altogether with other networks instead of choosing between. This will let you take advantage of all platforms and maximize your revenue.
Here are the main reasons for using AdSpyglass Ad Mediation:
Switch to AdSpyglass today and let Ad Networks compete for your traffic and generate the maximum profit for you!